Customers to receive one month trial of Tesla’s driver-assist technology, announces Reuters
Technology

Tesla’s Full Self-Driving Trial: A Response to Sales Pressure and Safety Concerns?

Tesla is currently offering a one-month trial of its Full Self-Driving (FSD) technology to both new and existing customers in the United States. According to CEO Elon Musk and the company’s website, this move is in response to pressure on sales and margins due to price competition and softening demand. In addition, Tesla staff are required to give demonstrations of FSD to new buyers and owners of serviced vehicles.

The FSD add-on costs $12,000 and allows vehicles to navigate city streets autonomously. However, it’s important to note that Tesla’s driver-assisting systems are not fully autonomous and still require active driver supervision. Despite years of promises from Musk regarding achieving full autonomy, Tesla’s driver assistant software is being closely scrutinized for safety and marketing compliance by regulatory agencies.

This trial will be offered on new sales of Tesla models X, S, and Y in the US. Tesla’s margins have been impacted by a price war with rivals that began over a year ago, as well as the company’s focus on production of its next-generation EV, codenamed “Redwood.” Additionally, the company has had to recall nearly all of its 2 million vehicles on US roads in December to install new safeguards. This action reflects the company’s commitment to addressing safety concerns and improving the performance of its self-driving systems.

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