Report on the Restaurant Technology Landscape in 2024

Technology Adoption in the Restaurant Industry: Demographic and Service Segment Variations

Restaurant technology is becoming increasingly important in the industry, but attitudes towards it vary greatly by demographic and service segment, according to new research. While 76% of operators believe that using technology gives them a competitive edge, many feel that their restaurants could do more to keep up on the tech front.

Customers’ favorite tech options are those that make it easier and faster to order and pay. 7 in 10 adults look for deals when ordering takeout or delivery or dining in a restaurant. A majority of full-service customers say they would be likely to place an order or pay the check using a tablet at the table, while 7 in 10 limited-service customers say they would be likely to place an order using a smartphone app, and 8 in 10 delivery customers say they would order delivery using a smartphone app.

Operators have important opportunities to enhance the customer experience, amplify marketing, and operate more efficiently through technology. By identifying which technologies customers in each segment would like to have, really want, and must have, operators can plan to invest in technology that meets their customers’ needs. The Restaurant Technology Landscape Report 2024 is based on surveys of restaurant operators and consumers.


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