Best Technology Strategies for the Channel in 2024

Revolutionizing the Technology Channel: The Rise of Artificial Intelligence

In recent years, partners have been placing a growing emphasis on three key technology areas: cloud computing, security, and artificial intelligence. While cloud computing and security remain important, the shift towards AI is particularly noticeable. This trend is reflected in the investment areas chosen by partners, indicating the increasing impact of AI on the technology channel.

According to the annual Channel Forecast survey conducted by Channelnomics, cloud computing is still the most common technology practice among partners. However, there has been a significant increase in the number of partners focusing on artificial intelligence. This reflects the growing importance of AI in the technology industry and the need for partners to stay up-to-date with the latest advancements in this area.

Partners recognize that staying ahead of the curve in cloud computing, security, and AI is crucial for providing valuable solutions to their clients. By focusing on these key technology areas, they are able to enhance their expertise and offer innovative solutions that meet the evolving needs of customers in today’s rapidly changing digital landscape. The integration of these technologies into partner practices is essential for success in the technology channel.


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