Phoenix Makes Top 10 List for Best Sports Business Cities
Business

Phoenix Rises to Host 2027 NBA All-Star Weekend: Sports Business Boosts City’s Ranking as a Top Sports Destination

Phoenix has been selected to host the 2027 NBA All-Star Weekend, and Suns owner Mat Ishbia is thrilled about the news. The city’s recent ranking as one of the top 10 cities for sports business by the Sports Business Journal played a significant role in the decision.

Phoenix made it to the top 10 this year and was recognized as a leading sports market in the Western region, just below cities like Los Angeles and Las Vegas. The Valley’s accessibility and compactness were highlighted in the report, with 14 professional sports venues within an hour’s drive. The area also boasts a thriving casual golfing culture and is home to 26 major sports venues, including a Super Bowl stadium and a PGA Tour venue. Permanent events like the NASCAR United Rentals Work United 500 and the ATP Arizona Tennis Classic contribute to the Valley’s reputation as a premier sports destination.

In recent years, Phoenix has invested billions of dollars in new venues like Legacy Sports Complex in Mesa. The city’s relatively low tax rate, with a room tax of only 12.57%, adds to its appeal for hosting major sporting events. With more impressive stadiums on the way, Phoenix’s status as a sports hub is only expected to grow.

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