Netflix to showcase NFL games on Christmas Day in groundbreaking move into live sports coverage | Pro Sports

Netflix Secures Major Sports Deal with the NFL, Expanding into Live Broadcasting

Netflix has announced a major sports deal with the NFL, securing a three-year agreement to broadcast the league’s Christmas Day games. This marks a significant milestone for Netflix, whose sports efforts have primarily focused on documentaries and live specials about sports like golf and tennis. With this partnership, Netflix has expanded its reach into the world of live sports broadcasting.

The deal will commence this year with Netflix streaming two NFL games globally on Christmas Day, with plans to stream “at least one” holiday game in 2025 and 2026. Financial terms of the deal were not disclosed. In a statement, Bela Bajaria, Netflix’s chief content officer, expressed excitement about the partnership, noting the massive audiences that NFL football attracts.

Netflix’s significant audience appeal combined with the NFL’s highly-watched games could help expand the league’s viewership both domestically and internationally. The NFL is planning to play five international games in three countries in the upcoming season. This partnership further solidifies the NFL’s presence across various platforms, including all major US broadcast networks and most major streaming platforms such as Amazon and YouTube TV.


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