MKTG 0003: Mastering Influence – A Blend of Art and Science
Science

Mastering the Art of Persuasion: A Scientific Approach through Wharton’s Online Course

The course MKTG 0003: The Art and Science of Influence is a comprehensive exploration of persuasive techniques that are deeply ingrained in our everyday lives. Whether it’s governments, corporations, social groups, or individuals, everyone engages in persuasive efforts. This course offers students a scientific-based approach to understanding the mechanisms that influence our choices, beliefs, and actions in a world full of persuasive forces.

Upon completing the course, students will be able to demonstrate an understanding of persuasion theories and create persuasive messages based on theory and research. They will also be able to explain why persuasion techniques work or fail using relevant theory and research. Additionally, students will have the opportunity to incorporate class materials into the creation of a knowledgeable persuasive campaign.

The Wharton Pre-baccalaureate Program is an academically intensive opportunity for exceptional high school juniors and seniors to enroll in Wharton online courses. Participants will learn from Wharton instructors, earn a Wharton transcript, and earn college credit for each course completed. With six sessions to choose from and built-in academic support, students are encouraged to explore the depth and breadth of Wharton’s business education curriculum with flexibility, guidance, and resources to succeed.

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