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HUB x EIB: Empowering Young Minds for Financial Success with ‘Finance for New Generations’ Program

In March 2023, World Money Week will be celebrated from March 18 to 24. The Croatian Association of Banks (HUB) is organizing a rich program and workshops that will extend throughout the year. As part of their efforts, HUB is collaborating with the European Investment Bank (EIB) to conduct an education program called “Finance for New Generations.” This program aims to enhance financial literacy among young people and motivate young entrepreneurs who are just starting their careers.

The program for students and teachers will reach about 500 professors and 17,000 students over two years. A digital manual called “My Money, My Job, My Future” will be used for education. Workshops and educational content will be conducted by Štedopis, led by Marina Ralašić, to promote financial awareness. Concurrently, workshops for young entrepreneurs titled “I’m My Own Boss” will be organized in partnership with entrepreneur Kristina Ercegović and the portal. These workshops, comprising 13 modules, will provide participants with essential knowledge and tools for success in the entrepreneurial world.

The workshops will be recorded and shared on HUB’s YouTube channel for accessibility to all interested entrepreneurs. These initiatives underscore the importance of cultivating a healthy money mindset from a young age. Marina Ralašić, the manager of Štedopis, emphasizes the significance of these programs in fostering financial literacy among youth.

Štedopis was established in 2015 as an organization dedicated to teaching young people about money management and entrepreneurship. They have formulated various publications, conducted research, and executed projects to enhance financial literacy among children and youth. Currently, they are developing new content for secondary schools that includes a textbook for students and a manual for teachers called “My Money, My Job


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