Business Operationalizing Circularity: A Solution to Plastic Pollution

Circular Economy and Sustainable Packaging: A Guide for Businesses in the Wake of the Upcoming UN Plastics Treaty Negotiations

The upcoming UN Plastics Treaty negotiations are entering their final stages, prompting companies to reconsider their use of single-use plastics and implement circularity in their operations. In response to this shift, businesses must adapt their traditional processes and risk management strategies to take advantage of the opportunities presented by the circular economy.

On April 30, 2024, from 11AM-12PM ET / 8-9AM PT, a webcast will be held exclusively for packaging suppliers and brands to gain valuable insights on the outcomes of the latest treaty negotiations, known as INC-4. A panel of experts from various sectors will analyze the implications of these negotiations and discuss how recycling, reuse, and regeneration scenarios can affect compliance with packaging regulations, profitability, and waste reduction.

During the webcast, participants will learn about:

1. The practical implications of INC-4 through a live report-out of the event.

2. How ending plastic pollution and driving systemic change can present business opportunities.

3. The benefits of transitioning to more circular business models for packaging suppliers and brands.

This timely webcast will be moderated by Joel Makower, Chairman and Co-founder of GreenBiz Group, who will provide guidance on how companies can adapt to this changing landscape. The expert panel includes Stephen Jamieson, Global Head of Circular Economy Solutions at SAP; Sarah Perreard, Co-CEO & Stakeholder Engagement Lead at Earth Action; and Yoni Shiran, Partner at SYSTEMIQ. If you cannot attend the live webcast, you can still register to receive a link to the recording and additional resources for on-demand viewing.

In conclusion, as the issue of packaging and plastics continues to gain significance in today’s world, this exclusive webcast is an opportunity for companies to gain valuable insights on how they can transition to more circular business models that align with sustainability goals while also driving profitability and reducing waste.


As a content writer at, I am Samantha Johnson—a wordsmith with a fervent love for storytelling and a keen eye for captivating readers. With a diverse background in journalism and digital marketing, I craft compelling narratives that engage, inform, and inspire our audience. Whether unraveling breaking news stories or delving into thought-provoking features, my aim is to deliver content that resonates and leaves a lasting impact. Join me on a journey through the ever-evolving landscape of news and narratives at