Bet365 Teams Up with 1/ST Technology

Bet365 and 1/ST Technology Partner to Revolutionize Horse Racing Betting in the US

1/ST Technology has announced a significant partnership with Tier-1 operator Bet365 to bring horse racing to Bet365’s U.S. customers through 1/ST BET. This collaboration will enable the stateside launch of Bet365’s Advance Deposit Wagering on horse racing, available through web and mobile app platforms in U.S. jurisdictions where ADW is permitted. Through this partnership, U.S. customers will have access to an enhanced and seamless horse racing betting experience online and on their mobile devices, leveraging the expertise of both 1/ST Technology and Bet365 in the realm of sports betting.

The integration of Bet365’s ADW platform with 1/ST BET’s cutting-edge technology enhances the overall wagering experience for customers, providing a user-friendly interface and a wide range of betting options on horse races across various tracks. Keith Johnson, Chief Revenue Officer of 1/ST Technology, expressed excitement about the opportunity to work with such a prestigious sports betting brand and to introduce Bet365 customers to the top-tier pari-mutuel horse racing wagering experience offered by 1/ST BET.

This partnership is part of a broader effort to elevate the horse racing industry in the U.S. and provide customers with a modern and engaging betting experience. By combining the strengths of both companies, this collaboration aims to attract new audiences to horse racing and enhance the overall betting experience for existing fans.

With the launch of Bet365’s ADW platform through 1/ST BET, customers can expect a seamless and innovative approach to horse race wagering, further enhancing the accessibility and convenience of betting on thoroughbred racing events.

In summary, this partnership between 1/ST Technology and Bet365 is set to revolutionize the way that U.S. customers can bet on horse races online through an enhanced platform that combines cutting-edge technology with expert knowledge in sports betting.


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